Video Assistance Program (VAP)

The next VAP deadlines are at 4pm EST on the following dates:
January 30, 2015
March 31, 2015
May 29, 2015
July 31, 2015
September 30, 2015
November 30, 2015

Applications can be submitted electronically to

Country Music Television (CMT) is the only 24-hour music and entertainment network serving Canada’s country audience. CMT combines an engaging, entertaining blend of country and country compatible music videos with programs and features on the most exciting artists in music today. CMT is seen in over 7.8 million Canadian homes and is featured on the Internet at

CMT’s mission is to portray the depth of the incredible musical talent Canada has to offer in country and related folk, Celtic and roots music genres. We are the strongest link in the chain that takes the music from the mind of the songwriter through to the ears and eyes of the country music fan.

Since launching in 1995, CMT’s Video Incentive Program (VIP) has distributed an amount in excess of $15 million to the rights holders for the creation of music videos featuring Canadian Country artists. More than 300 Canadian artists and hundreds of independent production companies from coast to coast have benefited from VIP investment.

Over the course of our new licence term, CMT has pledged to continue to support the production of Canadian country music videos and country music programming through its new Video Advantage Program (CMT VAP). The mandate of CMT’s VAP is to contribute to the growth of the Canadian country music industry and to encourage new and established Canadian artists to cultivate their musical talents through music videos and program production. Over 40% of the music heard on CMT features Canadian artists. We are extremely proud of our association with great Canadian musical acts, and we are equally proud of the role we play in allowing Canadian filmmakers to develop their careers through the production of music videos and related programming.

CMT’s Video Advantage Program has two distinct funding streams: CMT will continue to invest millions annually to support the production of Canadian music videos. There is also a separate allocation of funds for the production of programs highlighting the talents of Canadian artists. CMT also promotes, sponsors and presents concert tours of major Country artists with particular emphasis on Candian acts. Artists benefiting from CMT investment include: Terri Clark, Paul Brandt, Blue Rodeo, Great Big Sea, Michelle Wright, The Rankins and The Wilkinsons.

CMT has been, and will continue to be, the engine that drives the Canadian country music industry, not just the mirror that reflects it. VAP takes the next step in the development of a strong Canadian music scene ensuring the highest quality music videos and feature programs are produced to support Canadian artists and songwriters.